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Internal marketing - [electronic resource] : tools and concepts for customer-focused management : Pervaiz K. Ahmed and Mohammed Rafiq.
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Internal marketing - [electronic resource] : tools and concepts for customer-focused management : Pervaiz K. Ahmed and Mohammed Rafiq.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585459207 (electronic bk.)
- LC Callnumber
- HF5415.13-.A36 2002eb
- DDC
- 658.802-22
- Author
- Ahmed, Pervaiz K.
- Title/Author
- Internal marketing - [electronic resource] : tools and concepts for customer-focused management : Pervaiz K. Ahmed and Mohammed Rafiq.
- Publish Info
- Oxford : Butterworth-Heinemann, 2002.
- Material Info
- xii, 299 p. : ill.
- General Note
- "Published in association with the Chartered Institute of Marketing."
- 서지주기
- Includes bibliographical references and index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Marketing Management Case studies. Marketing Management. Organizational effectiveness Case studies. Organizational effectiveness.
- Added Entry-Personal Name
- Rafiq, Mohammed.
- Added Entry-Corporate Name
- Chartered Institute of Marketing.
- Additional Physical Form Entry
- . Original. 0750648384. (OCoLC)48782749
- Electronic Location and Access
- . Original. 0750648384. (OCoLC)48782749
- Control Number
- gtec:49235
MARC
008030728s2002 enka sb 001 0 eng■003 OCoLC
■020 ▼a0585459207 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5415.13▼b.A36 2002eb
■08204▼a658.802▼222
■090 ▼a ▼b
■1001 ▼aAhmed, Pervaiz K.
■24510▼aInternal marketing▼h[electronic resource] ▼btools and concepts for customer-focused management ▼cPervaiz K. Ahmed and Mohammed Rafiq.
■260 ▼aOxford ▼aNew York ▼bButterworth-Heinemann▼c2002.
■300 ▼axii, 299 p. ▼bill.
■500 ▼a"Published in association with the Chartered Institute of Marketing."
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aMarketing▼xManagement▼vCase studies.▼aMarketing▼xManagement.▼aOrganizational effectiveness▼vCase studies.▼aOrganizational effectiveness.
■6557 ▼aElectronic books.▼2local
■7001 ▼aRafiq, Mohammed.
■7102 ▼aChartered Institute of Marketing.▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0750648384▼w(OCoLC)48782749
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86065▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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