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A branded world - [electronic resource] : adventures in public relations and the creation of superbrands : Michael Levine.
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A branded world - [electronic resource] : adventures in public relations and the creation of superbrands : Michael Levine.
상세정보
- 자료유형
- 비도서
- ISBN
- 0471432881 (electronic bk.)
- 미국회청구기호
- HD69.B7-L486 2003eb
- DDC
- 659.2/0973-21
- 저자명
- Levine, Michael , 1954-
- 서명/저자
- A branded world - [electronic resource] : adventures in public relations and the creation of superbrands : Michael Levine.
- 발행사항
- Hoboken, N.J. : J. Wiley, c2003.
- 형태사항
- xi, 260 p. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 253) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0471263664. (DLC) 2002192262. (OCoLC)51519644
- 전자적 위치 및 접속
- . Original. 0471263664. (DLC) 2002192262. (OCoLC)51519644
- Control Number
- gtec:49080
MARC
008030609s2003 nju sb 001 0 eng d■003 OCoLC
■020 ▼a0471432881 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■043 ▼an-us---
■05014▼aHD69.B7▼bL486 2003eb
■08204▼a659.2/0973▼221
■090 ▼a ▼b
■1001 ▼aLevine, Michael▼d1954-
■24512▼aA branded world▼h[electronic resource] ▼badventures in public relations and the creation of superbrands ▼cMichael Levine.
■260 ▼aHoboken, N.J. ▼bJ. Wiley▼cc2003.
■300 ▼axi, 260 p. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 253) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand name products▼zUnited States.▼aPublic relations▼zUnited States.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471263664▼w(DLC) 2002192262▼w(OCoLC)51519644
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82573▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
