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Handbook of online marketing research - [electronic resource] : Joshua Grossnickle, Oliver Raskin.
Handbook of online marketing research - [electronic resource] : Joshua Grossnickle, Oliver Raskin.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0071378456 (electronic bk.)
- LC Callnumber
- HF5415.1265-.G76 2001eb
- DDC
- 658.8/3/02854678-21
- Author
- Grossnickle, Joshua.
- Title/Author
- Handbook of online marketing research - [electronic resource] : Joshua Grossnickle, Oliver Raskin.
- Publish Info
- New York : McGraw-Hill, c2001.
- Material Info
- xxi, 433 p. : ill. ; 24 cm.
- General Note
- Includes index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Internet marketing. Internet. Marketing research Computer network resources. Marketing Databases.
- Added Entry-Personal Name
- Raskin, Oliver.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0071361146. (DLC) 00060940. (OCoLC)49492718
- Electronic Location and Access
- . Original. 0071361146. (DLC) 00060940. (OCoLC)49492718
- Control Number
- gtec:48841
MARC
008011203s2001 nyua s 001 0 eng d■003 OCoLC
■020 ▼a0071378456 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5415.1265▼b.G76 2001eb
■08204▼a658.8/3/02854678▼221
■090 ▼a ▼b
■1001 ▼aGrossnickle, Joshua.
■24510▼aHandbook of online marketing research▼h[electronic resource] ▼cJoshua Grossnickle, Oliver Raskin.
■24630▼aOnline marketing research
■260 ▼aNew York ▼bMcGraw-Hill▼cc2001.
■300 ▼axxi, 433 p. ▼bill. ▼c24 cm.
■500 ▼aIncludes index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2001.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aInternet marketing.▼aInternet.▼aMarketing research▼xComputer network resources.▼aMarketing▼vDatabases.
■6557 ▼aElectronic books.▼2local
■7001 ▼aRaskin, Oliver.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0071361146▼w(DLC) 00060940▼w(OCoLC)49492718
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=51910▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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