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Value-based marketing for bottom-line success - [electronic resource] : 5 stepsto creating customer value : J. Nicholas De Bonis, Eric Balinski & Phil Allen.
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Value-based marketing for bottom-line success - [electronic resource] : 5 stepsto creating customer value : J. Nicholas De Bonis, Eric Balinski & Phil Allen.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 007141682X (electronic bk.)
- 미국회청구기호
- HF5415.13-.D378 2003eb
- DDC
- 658.8-21
- 서명/저자
- Value-based marketing for bottom-line success - [electronic resource] : 5 stepsto creating customer value : J. Nicholas De Bonis, Eric Balinski & Phil Allen.
- 발행사항
- New York : McGraw-Hill, c2003.
- 형태사항
- xix, 244 p. : ill. ; 25 cm.
- 주기사항
- "American marketing association."
- 서지주기
- Includes bibliographical references (p. 231-233) and index.
- 내용주기
- 완전내용The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2:commit- commit to the customer -- Step 3: create- create customer value -- Step4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) --Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real andsuperior -- Appendix 7: Pentadigm value-based marketing diagnostic.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- Allen, Phil , 1953-
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 007139656X. (DLC) 2002026490. (OCoLC)50630543
- 전자적 위치 및 접속
- . Original. 007139656X. (DLC) 2002026490. (OCoLC)50630543
- Control Number
- gtec:48241
MARC
008030306s2003 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a007141682X (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5415.13▼b.D378 2003eb
■08204▼a658.8▼221
■090 ▼a ▼b
■1001 ▼aDeBonis, J. Nicholas.
■24510▼aValue-based marketing for bottom-line success▼h[electronic resource] ▼b5 stepsto creating customer value ▼cJ. Nicholas De Bonis, Eric Balinski & Phil Allen.
■260 ▼aNew York ▼bMcGraw-Hill▼cc2003.
■300 ▼axix, 244 p. ▼bill. ▼c25 cm.
■500 ▼a"American marketing association."
■504 ▼aIncludes bibliographical references (p. 231-233) and index.
■5050 ▼aThe business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2:commit- commit to the customer -- Step 3: create- create customer value -- Step4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) --Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real andsuperior -- Appendix 7: Pentadigm value-based marketing diagnostic.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aConsumer satisfaction.▼aCustomer services▼xManagement.▼aMarketing▼xManagement.
■6557 ▼aElectronic books.▼2local
■7001 ▼aAllen, Phil▼d1953-▼aBalinski, Eric W.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z007139656X▼w(DLC) 2002026490▼w(OCoLC)50630543
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80493▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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