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The psychology of entertainment media - [electronic resource] : blurring the lines between entertainment and persuasion : edited by L.J. Shrum.
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The psychology of entertainment media - [electronic resource] : blurring the lines between entertainment and persuasion : edited by L.J. Shrum.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 1410609367 (electronic bk.)
- 미국회청구기호
- HF5827.9-.P78 2004eb
- DDC
- 659.1/01/9-22
- 서명/저자
- The psychology of entertainment media - [electronic resource] : blurring the lines between entertainment and persuasion : edited by L.J. Shrum.
- 발행사항
- Mahwah, N.J. : Lawrence Erlbaum, 2004.
- 형태사항
- xvi, 360 p. : ill. ; 24 cm.
- 총서명
- Advertising and consumer psychology
- 서지주기
- Includes bibliographical references and indexes.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Advertising Psychological aspects. Manipulative behavior. Mass media Psychological aspects. Persuasion (Psychology) Subliminal advertising.
- 기타저자
- Shrum, L. J.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0805846417. (DLC) 2003040800. (OCoLC)51587295
- 전자적 위치 및 접속
- . Original. 0805846417. (DLC) 2003040800. (OCoLC)51587295
- Control Number
- gtec:48049
MARC
008040102s2004 njua sb 001 0 eng d■003 OCoLC
■020 ▼a1410609367 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5827.9▼b.P78 2004eb
■08204▼a659.1/01/9▼222
■090 ▼a ▼b
■24504▼aThe psychology of entertainment media▼h[electronic resource] ▼bblurring the lines between entertainment and persuasion ▼cedited by L.J. Shrum.
■260 ▼aMahwah, N.J. ▼bLawrence Erlbaum▼c2004.
■300 ▼axvi, 360 p. ▼bill. ▼c24 cm.
■4400 ▼aAdvertising and consumer psychology
■504 ▼aIncludes bibliographical references and indexes.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xPsychological aspects.▼aManipulative behavior.▼aMass media▼xPsychological aspects.▼aPersuasion (Psychology)▼aSubliminal advertising.
■6557 ▼aElectronic books.▼2local
■7001 ▼aShrum, L. J.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0805846417▼w(DLC) 2003040800▼w(OCoLC)51587295
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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