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Precision marketing - [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers : Jeff Zabin and Gresh Brebach.
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Precision marketing - [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers : Jeff Zabin and Gresh Brebach.
상세정보
- 자료유형
- 비도서
- ISBN
- 0471648221 (electronic bk.)
- 미국회청구기호
- HF5415-.Z23 2004eb
- DDC
- 658.8-22
- 저자명
- Zabin, Jeff.
- 서명/저자
- Precision marketing - [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers : Jeff Zabin and Gresh Brebach.
- 발행사항
- Hoboken, N.J. : John Wiley & Sons, c2004.
- 형태사항
- xvi, 256 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 237-241) and index.
- 내용주기
- 완전내용The rise of precision marketing -- The precision marketing cycle -- Exploitingthe data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Marketing.
- 기타저자
- Brebach, Gresh.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0471467618. (DLC) 2003020240. (OCoLC)53097433
- 전자적 위치 및 접속
- . Original. 0471467618. (DLC) 2003020240. (OCoLC)53097433
- Control Number
- gtec:48003
MARC
008040316s2004 njua sb 001 0 eng d■003 OCoLC
■020 ▼a0471648221 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5415▼b.Z23 2004eb
■08204▼a658.8▼222
■090 ▼a ▼b
■1001 ▼aZabin, Jeff.
■24510▼aPrecision marketing▼h[electronic resource] ▼bthe new rules for attracting, retaining, and leveraging profitable customers ▼cJeff Zabin and Gresh Brebach.
■260 ▼aHoboken, N.J. ▼bJohn Wiley & Sons▼cc2004.
■300 ▼axvi, 256 p. ▼bill. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 237-241) and index.
■5050 ▼aThe rise of precision marketing -- The precision marketing cycle -- Exploitingthe data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aMarketing.
■6557 ▼aElectronic books.▼2local
■7001 ▼aBrebach, Gresh.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471467618▼w(DLC) 2003020240▼w(OCoLC)53097433
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104985▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
