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Brand stretch - [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout : by David Taylor.
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Brand stretch - [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout : by David Taylor.
상세정보
- 자료유형
- 비도서
- ISBN
- 0470862122 (electronic bk.)
- 미국회청구기호
- HD69.B7-T393 2004eb
- DDC
- 658.8/27-22
- 저자명
- Taylor, David , 1964-
- 서명/저자
- Brand stretch - [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout : by David Taylor.
- 발행사항
- Chichester, England : Wiley, c2004.
- 형태사항
- xiii, 162 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. [151]-153) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Brand name products Management. Brand name products Marketing. Brand name products Valuation Management. Product management.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0470862114. (DLC) 2003025486. (OCoLC)53796818
- 전자적 위치 및 접속
- . Original. 0470862114. (DLC) 2003025486. (OCoLC)53796818
- Control Number
- gtec:47773
MARC
008040406s2004 enka sb 001 0 eng d■003 OCoLC
■020 ▼a0470862122 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHD69.B7▼bT393 2004eb
■08204▼a658.8/27▼222
■090 ▼a ▼b
■1001 ▼aTaylor, David▼d1964-
■24510▼aBrand stretch▼h[electronic resource] ▼bwhy 1 in 2 extensions fail and how to beat the odds : a brandgym workout ▼cby David Taylor.
■260 ▼aChichester, England ▼aHoboken, NJ ▼bWiley▼cc2004.
■300 ▼axiii, 162 p. ▼bill. ▼c25 cm.
■504 ▼aIncludes bibliographical references (p. [151]-153) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand name products▼xManagement.▼aBrand name products▼xMarketing.▼aBrand name products▼xValuation▼xManagement.▼aProduct management.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0470862114▼w(DLC) 2003025486▼w(OCoLC)53796818
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107010▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
