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The future of advertising - [electronic resource] : new media, new clients, newconsumers in the post-television age : Joe Cappo.
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The future of advertising - [electronic resource] : new media, new clients, newconsumers in the post-television age : Joe Cappo.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0071426191 (electronic bk.)
- LC Callnumber
- HF5821-.C32 2003eb
- DDC
- 659.1-22
- Author
- Cappo, Joe.
- Title/Author
- The future of advertising - [electronic resource] : new media, new clients, newconsumers in the post-television age : Joe Cappo.
- Publish Info
- Chicago, Ill. : McGraw-Hill, 2003.
- Material Info
- xi, 260 p.
- General Note
- "AdvertisingAge."
- 서지주기
- Includes bibliographical references (p. 251-253) and Index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising United States. Advertising.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0071403159. (DLC) 2003041335. (OCoLC)51511198
- Electronic Location and Access
- . Original. 0071403159. (DLC) 2003041335. (OCoLC)51511198
- Control Number
- gtec:47576
MARC
008031117s2003 ilu sb 001 0 eng d■003 OCoLC
■020 ▼a0071426191 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■043 ▼an-us---
■05014▼aHF5821▼b.C32 2003eb
■08204▼a659.1▼222
■090 ▼a ▼b
■1001 ▼aCappo, Joe.
■24514▼aThe future of advertising▼h[electronic resource] ▼bnew media, new clients, newconsumers in the post-television age ▼cJoe Cappo.
■260 ▼aChicago, Ill. ▼bMcGraw-Hill▼c2003.
■300 ▼axi, 260 p.
■500 ▼a"AdvertisingAge."
■504 ▼aIncludes bibliographical references (p. 251-253) and Index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼zUnited States.▼aAdvertising.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0071403159▼w(DLC) 2003041335▼w(OCoLC)51511198
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99798▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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