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Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
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Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585140103 (electronic bk.)
- 미국회청구기호
- HF5861-.T47 1997eb
- DDC
- 659.13/3-21
- 서명/저자
- Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
- 판사항
- 2nd ed.
- 발행사항
- Lincolnwood, Ill. : NTC Business Books, 1997.
- 형태사항
- xv, 454 p. : ill. ; 29 cm.
- 주기사항
- Includes index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0844234281. (DLC) 96040856. (OCoLC)35770869
- 전자적 위치 및 접속
- . Original. 0844234281. (DLC) 96040856. (OCoLC)35770869
- Control Number
- gtec:45986
MARC
008000809s1997 ilua s 001 0 eng d■003 OCoLC
■020 ▼a0585140103 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5861▼b.T47 1997eb
■08204▼a659.13/3▼221
■090 ▼a ▼b
■1001 ▼aThrockmorton, Joan.
■24510▼aWinning direct response advertising▼h[electronic resource] ▼bfrom print through interactive media ▼cJoan Throckmorton.
■250 ▼a2nd ed.
■260 ▼aLincolnwood, Ill. ▼bNTC Business Books▼c1997.
■300 ▼axv, 454 p. ▼bill. ▼c29 cm.
■500 ▼aIncludes index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising, Direct-mail.▼aDirect marketing.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0844234281▼w(DLC) 96040856▼w(OCoLC)35770869
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13296▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼aX0▼bKER
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