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Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
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Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585139970 (electronic bk.)
- LC Callnumber
- HF5823-.C185 1992eb
- DDC
- 659.1-20
- Title/Author
- Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
- Publish Info
- Lincolnwood, Ill., USA : NTC Business Books, c1992.
- Material Info
- xviii, 343 p. : ill. ; 23 cm.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising agencies United States Management Case studies. Advertising United States Management Case studies.
- Added Entry-Personal Name
- Nevett, T. R.((Terence R))
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0844233684. (DLC) 91044592. (OCoLC)25047587
- Electronic Location and Access
- . Original. 0844233684. (DLC) 91044592. (OCoLC)25047587
- Control Number
- gtec:45960
MARC
008000807s1992 ilua s 000 0 eng d■003 OCoLC
■020 ▼a0585139970 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■043 ▼an-us---
■05014▼aHF5823▼b.C185 1992eb
■08204▼a659.1▼220
■090 ▼a ▼b
■24500▼aCases in advertising management▼h[electronic resource] ▼c[edited by] Terence Nevett.
■2463 ▼aAdvertising management
■260 ▼aLincolnwood, Ill., USA ▼bNTC Business Books▼cc1992.
■300 ▼axviii, 343 p. ▼bill. ▼c23 cm.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising agencies▼zUnited States▼xManagement▼vCase studies.▼aAdvertising▼zUnited States▼xManagement▼vCase studies.
■6557 ▼aElectronic books.▼2local
■7001 ▼aNevett, T. R.▼q(Terence R.)
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0844233684▼w(DLC) 91044592▼w(OCoLC)25047587
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13264▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼aX0▼bKER
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