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Firebrands - [electronic resource] : building brand loyalty in the Internet age : Michael Moon ; with Doug Millison.
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Firebrands - [electronic resource] : building brand loyalty in the Internet age : Michael Moon ; with Doug Millison.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0072133066 (electronic bk.)
- LC Callnumber
- HF5415.1265-.M66 2000eb
- DDC
- 658.8/27-21
- Author
- Moon, Michael.
- Title/Author
- Firebrands - [electronic resource] : building brand loyalty in the Internet age : Michael Moon ; with Doug Millison.
- Publish Info
- Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
- Material Info
- xviii, 318 p. : ill. ; 24 cm.
- General Note
- Includes index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Brand choice. Brand loyalty. Internet marketing. Web site development.
- Added Entry-Personal Name
- Millison, Doug.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0072133066. (DLC) 2001270467
- Electronic Location and Access
- . Original. 0072133066. (DLC) 2001270467
- Control Number
- gtec:45272
MARC
008020723s2000 caua s 001 0 eng d■003 OCoLC
■020 ▼a0072133066 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5415.1265▼b.M66 2000eb
■08204▼a658.8/27▼221
■090 ▼a ▼b
■1001 ▼aMoon, Michael.
■24510▼aFirebrands▼h[electronic resource] ▼bbuilding brand loyalty in the Internet age▼cMichael Moon ; with Doug Millison.
■260 ▼aBerkeley, Calif. ▼bOsborne/McGraw-Hill▼c2000.
■300 ▼axviii, 318 p. ▼bill. ▼c24 cm.
■500 ▼aIncludes index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2002.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand choice.▼aBrand loyalty.▼aInternet marketing.▼aWeb site development.
■6557 ▼aElectronic books.▼2local
■7001 ▼aMillison, Doug.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0072133066▼w(DLC) 2001270467
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=70551▼zAn electronic book accessible through the World Wide Web;click for information
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