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Digital marketing - [electronic resource] : global strategies from the world'sleading experts : by Jerry Wind and Vijay Mahajan.
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Digital marketing - [electronic resource] : global strategies from the world'sleading experts : by Jerry Wind and Vijay Mahajan.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0471008753 (electronic bk.)
- LC Callnumber
- HF5415.1265-.W56 2001eb
- DDC
- 658.8-21
- Author
- Wind, Yoram.
- Title/Author
- Digital marketing - [electronic resource] : global strategies from the worldsleading experts : by Jerry Wind and Vijay Mahajan.
- Publish Info
- New York : J. Wiley, 2001.
- Material Info
- x, 416 p. : ill. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Consumer behavior. Electronic commerce. Internet marketing.
- Added Entry-Personal Name
- Mahajan, Vijay.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0471361224. (DLC) 00039236. (OCoLC)43851535
- Electronic Location and Access
- . Original. 0471361224. (DLC) 00039236. (OCoLC)43851535
- Control Number
- gtec:43566
MARC
008010518s2001 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0471008753 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5415.1265▼b.W56 2001eb
■08204▼a658.8▼221
■090 ▼a ▼b
■1001 ▼aWind, Yoram.
■24510▼aDigital marketing▼h[electronic resource] ▼bglobal strategies from the world'sleading experts ▼cby Jerry Wind and Vijay Mahajan.
■260 ▼aNew York ▼bJ. Wiley▼c2001.
■300 ▼ax, 416 p. ▼bill. ▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2001.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aConsumer behavior.▼aElectronic commerce.▼aInternet marketing.
■6557 ▼aElectronic books.▼2local
■7001 ▼aMahajan, Vijay.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471361224▼w(DLC) 00039236▼w(OCoLC)43851535
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=56681▼zAn electronic book accessible through the World Wide Web;click for information
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