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Marketing for the voluntary sector - [electronic resource] : a guide to measuring marketing performance : edited by Paula Keaveney and Michael Kaufmann.
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Marketing for the voluntary sector - [electronic resource] : a guide to measuring marketing performance : edited by Paula Keaveney and Michael Kaufmann.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585379947 (electronic bk.)
- LC Callnumber
- HF5410-K43 2001eb
- Title/Author
- Marketing for the voluntary sector - [electronic resource] : a guide to measuring marketing performance : edited by Paula Keaveney and Michael Kaufmann.
- Publish Info
- London : Kogan Page, 2000.
- Material Info
- xii, 180 p. : ill. ; 24 cm.
- Added Entry-Title
- Marketing in action series
- General Note
- Published in association with Marketing--Cover.
- 서지주기
- Includes bibliographical references and index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Charities Great Britain Marketing. Marketing. Nonprofit organizations Marketing.
- Added Entry-Personal Name
- Kaufmann, Michael.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Added Entry-Uniform Title
- Marketing (London, England : 1990)
- Additional Physical Form Entry
- . Original. 0749432500
- Electronic Location and Access
- . Original. 0749432500
- Control Number
- gtec:43537
MARC
008010904s2001 enka sb 001 0 eng d■003 OCoLC
■020 ▼a0585379947 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5410▼bK43 2001eb
■090 ▼a ▼b
■24500▼aMarketing for the voluntary sector▼h[electronic resource] ▼ba guide to measuring marketing performance ▼cedited by Paula Keaveney and Michael Kaufmann.
■260 ▼aLondon ▼aDover, N.H. ▼bKogan Page▼c2000.
■300 ▼axii, 180 p. ▼bill. ▼c24 cm.
■4400 ▼aMarketing in action series
■500 ▼aPublished in association with Marketing--Cover.
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2001.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aCharities▼zGreat Britain▼zMarketing.▼aMarketing.▼aNonprofit organizations▼xMarketing.
■6557 ▼aElectronic books.▼2local
■7001 ▼aKaufmann, Michael.▼aKeaveney, Paula.
■7102 ▼aNetLibrary, Inc.
■73002▼aMarketing (London, England : 1990)
■7761 ▼cOriginal▼z0749432500
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=62889▼zAn electronic book accessible through the World Wide Web;click for information
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