MARC

 008250116s2024        ulka            d      000a    kor
■00520250116161020
■020    ▼a9791193584460▼g03320
■0820  ▼a659.132▼223
■1001  ▼a정규영
■24510▼a한  줄  카피  ▼h[전자책]  ▼b마음을  움직이는  스토리텔링  카피  수업▼d정규영  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b포르체▼c2024▼f(알라딘▼g2024)
■300    ▼a전자책  1책▼b천연색
■516    ▼aEPUB
■520    ▼a광고  경력  27년  차의  크리에이티브  디렉터  정규영  대표는  광고계에서  일하면서  한  줄  카피의  놀라운  힘을  체감하고,  마음을  사로잡은  광고  카피를  꾸준히  기록해  왔다.  전  국민을  감동하게  만든  한  줄,  망해가는  기업을  살린  한  문장  등  저자는  몇천  개의  카피를  모았고,  이  카피들을  아카이빙  하며  울림이  있는  한  줄,  매력적인  한  줄,  공감하는  한  줄은  어떤  관점을  갖고  어떻게  구조화하며  작성하는지  연구했다.
■530    ▼a책자형태로  간행:  ISBN  9791193584439
■653    ▼a광고▼a카피▼a스토리텔링▼a마케팅▼a고객
■7760  ▼t한  줄  카피▼z9791193584439
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?legacy=344424634
■9500  ▼b\30240

Preview

Export

ChatGPT Discussion

AI Recommended Related Books