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Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
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Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585139954 (electronic bk.)
- 미국회청구기호
- HF5821-.B53 1996eb
- DDC
- 659.1-20
- 저자명
- Bogart, Leo.
- 서명/저자
- Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
- 판사항
- 3rd ed.
- 발행사항
- Lincolnwood, IL : NTC Business Books, c1996.
- 형태사항
- xxi, 374 p. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 315-361) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 일반주제명
- Advertising.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0844230146. (DLC) 95011297. (OCoLC)32552162
- 전자적 위치 및 접속
- . Original. 0844230146. (DLC) 95011297. (OCoLC)32552162
- Control Number
- gtec:41559
MARC
008000112s1996 ilu sb 001 0 eng d■003 OCoLC
■020 ▼a0585139954 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5821▼b.B53 1996eb
■08204▼a659.1▼220
■090 ▼a ▼b
■1001 ▼aBogart, Leo.
■24510▼aStrategy in advertising▼h[electronic resource] ▼bmatching media and messages to markets and motivations ▼cLeo Bogart.
■250 ▼a3rd ed.
■260 ▼aLincolnwood, IL ▼bNTC Business Books▼cc1996.
■300 ▼axxi, 374 p. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 315-361) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0844230146▼w(DLC) 95011297▼w(OCoLC)32552162
■8564 ▼3Bibliographic record display▼uhttp://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=13260▼zAn electronic book accessible through the World Wide Web;click for information
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