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DAGMAR, defining advertising goals for measured advertising results - [electronic resource] : Solomon Dutka.
DAGMAR, defining advertising goals for measured advertising results - [electronic resource] : Solomon Dutka.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585124191 (electronic bk.)
- 미국회청구기호
- HF5823-.D84 1995eb
- DDC
- 659.1/1-20
- 저자명
- Dutka, Solomon , 1923-
- 서명/저자
- DAGMAR, defining advertising goals for measured advertising results - [electronic resource] : Solomon Dutka.
- 판사항
- 2nd ed.
- 발행사항
- New York : ANA, c1995.
- 형태사항
- xii, 129 p. : ill. ; 24 cm.
- 주기사항
- "First edition by Russell Colley."
- 내용주기
- Part 1. The power of an objective -- Part 2. How to go about the job of defining advertising goals -- Part 3. The meaning of measured advertising results-- Part 4. Advertising's purpose in your business -- Part 5. Brief examplesillustrating the definition of advertising goals.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 기타저자
- Colley, Russell. ; Defining advertising goals for measured advertising results.
- 기타형태저록
- . Original. 0844234222. (DLC) 94041435. (OCoLC)31411693
- 전자적 위치 및 접속
- . Original. 0844234222. (DLC) 94041435. (OCoLC)31411693
- Control Number
- gtec:41535
MARC
008000112s1995 ilua s 000 0 eng d■003 OCoLC
■020 ▼a0585124191 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5823▼b.D84 1995eb
■08204▼a659.1/1▼220
■090 ▼a ▼b
■1001 ▼aDutka, Solomon▼d1923-
■24510▼aDAGMAR, defining advertising goals for measured advertising results▼h[electronic resource] ▼cSolomon Dutka.
■250 ▼a2nd ed.
■260 ▼aNew York ▼bANA▼cc1995.
■300 ▼axii, 129 p. ▼bill. ▼c24 cm.
■500 ▼a"First edition by Russell Colley."▼aAt head of title: Association of National Advertisers.▼aRev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.
■50520▼gPart 1. The▼tpower of an objective --▼gPart 2.▼tHow to go about the job of defining advertising goals --▼gPart 3. The▼tmeaning of measured advertising results--▼gPart 4.▼tAdvertising's purpose in your business --▼gPart 5.▼tBrief examplesillustrating the definition of advertising goals.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xEvaluation.▼aAdvertising.
■6557 ▼aElectronic books.▼2local
■7001 ▼aColley, Russell.▼tDefining advertising goals for measured advertising results.
■7102 ▼aAssociation of National Advertisers.▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0844234222▼w(DLC) 94041435▼w(OCoLC)31411693
■8564 ▼3Bibliographic record display▼uhttp://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=13248▼zAn electronic book accessible through the World Wide Web;click for information
