MARC

 008200625s2020        ulk              d            a    kor
■00120200625103524
■00520200923155149
■0411  ▼akor▼heng
■082    ▼a658.401▼223
■1001  ▼a휴린,  토드
■24510▼a골리앗의  복수▼h[전자책]▼b디지털  파괴자들로부터  시장을  탈환하는  6가지  전략▼d토드  휴린▼e스콧  스나이더  지음▼e박슬라  옮김
■24619▼aGoliath's  revenge▼bhow  established  companies  turn  the  tables  on  digital  disruptors
■256    ▼a전자  데이터
■260    ▼a서울▼b인플루엔셜▼c2020▼f(북큐브네트웍스▼g2020)
■300    ▼a전자책  1책▼b천연색
■500    ▼a원저자명:  Todd  Hewlin,  Scott  Snyder
■500    ▼a권말부록:  골리앗의  복수  실행계획표  양식
■504    ▼a참고문헌과  색인  수록
■516    ▼aePUB
■520    ▼a이  책은  디지털  파괴  시대에  기존  기업의  반격을  가리켜  ‘골리앗의  복수’라  부른다.  기존  기업만이  가진  강점,  크라운  주얼(crown  jewel)을  기반으로  진정한  승리를  이루기  위한  6가지  법칙과  디지털  혁신  포트폴리오를  제시한다.  디지털  혁신이라는  깃발을  내세우는  것,  디지털  혁신  부서를  만드는  것  외에  무엇을  해야  할지  몰라  우왕좌왕하는  전통  기업들,  업계  1위  시장점유율을  뺏기는  것을  넋  놓고  바라보고만  있던  기존  기업들에게  이  책은  판세를  뒤집고  시장을  지배할  수  있는  획기적이면서도  현실적인  매뉴얼이  될  것이다.
■530    ▼a책자형태로  간행:  ISBN  9791189995584
■653    ▼a골리앗▼a복수▼a디지털▼a파괴자▼a시장▼a탈환▼a경영▼a전략
■7001  ▼a박슬라
■7001  ▼a스나이더,  스콧▼d1965-
■7760  ▼t골리앗의  복수▼z9791189995584
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=200503213
■90010▼aHewlin,  Todd▼d1966-
■90010▼aSnyder,  Scott  A.▼d1965-
■90010▼a스나이더,  스콧  A.▼d1965-
■90010▼aSnyder,  Scott▼d1965-
■9500  ▼b\31500

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