MARC

 008200122s2019        ulk              d            a    kor
■00120200122095710
■00520200721110537
■082    ▼a302.23▼223
■1001  ▼a노가영
■24510▼a콘텐츠가  전부다▼h[전자책]▼xContents  is  everything!▼b'콘텐츠  온리'의  시대,  콘텐츠를  가진  자가  세상을  가진다▼d노가영▼e조형석▼e김정현  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b미래의창▼c2019▼f(북큐브네트웍스▼g2019)
■300    ▼a전자책  1책▼b천연색
■516    ▼aePUB
■520    ▼a동영상  콘텐츠를  제공하는  전통적인  미디어플랫폼  외에도  음악·게임·소셜미디어  사업자들까지  양질의  콘텐츠를  독점으로  제공하는  나만의  콘텐츠,  “오리지널”에  집중  중이며  다수의  미디어  공룡  기업들은  몸값  높은  콘텐츠  전문가들을  기꺼이  모셔가고  있다.  그리고  이  같은  고객의  가치  이동에  발맞춰  미디어플랫폼,  소셜미디어,  자동차,  금융,  스마트홈  사업에  이르기까지  ‘너도나도  갖고  있는  콘텐츠’가  아닌  ‘나만이  실어나르는  콘텐츠’를  어떻게  담아낼까  치열한  사투  중이다.
■530    ▼a책자형태로  간행:  ISBN  9788959896257
■653    ▼a미디어▼a콘텐츠▼a산업▼a전부▼a전략
■7001  ▼a조형석
■7001  ▼a김정현
■7760  ▼t콘텐츠가  전부다▼z9788959896257
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=191205425
■9500  ▼b\20160

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