MARC

 008190212s2019        ulk              d            a    kor
■0010007189971
■00520191112104843
■020    ▼a9791187481515(전자책)▼g05320
■020    ▼a9791187481485(종이책)▼g03320
■0411  ▼akor▼heng
■056    ▼a326.165▼24
■1001  ▼a용건,  바이난트
■24510▼a온라인  쇼핑의  종말▼h[전자책]  ▼b리테일  혁명이  만드는  새로운  미래▼d바이난트  용건  지음  ▼e문경록  옮김
■24619▼aEnd  of  online  shopping▼b[the  future  of  new  retail  in  an  always  connected  world]
■256    ▼a전자  데이터
■260    ▼a서울▼b지식노마드▼c2019▼f(교보문고▼g2019)
■300    ▼a전자책  1책  ▼b천연색
■500    ▼a원저자명:  Wijnand  Jongen
■516    ▼aePUB
■520    ▼a컴퓨터,  핸드폰,  아이패드,  비디오게임과  함께  성장해온  밀레니얼  세대(1980년~1995년)는  온라인  쇼핑을  습관처럼  받아들인  최초의  세대로,  이들은  원하는  것을  언제  어디서나  소비하기를  욕망한다.  아마존,  알리바바  등  거대  리테일  기업들은  이들  밀레니얼  세대의  소비욕망을  충족시키는  데  노력을  아끼지  않았다.  이런  기업들의  노력에  대해  이들은  호감을  표시했고,  기업들은  더  나아가  소비자의  가치까지  제품에  반영하고자  하고  있다
■530    ▼a책자형태로  간행:  ISBN  9791187481485
■653    ▼a전자상거래▼a온라인쇼핑▼a리테일산업▼a유통전략▼a마케팅관리
■7001  ▼aJongen,  Wijnand
■7001  ▼a문경록
■7760  ▼t온라인  쇼핑의  종말▼z9791187481485
■85641▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=F00002392
■9500  ▼b\25,200

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