MARC

 008180531s2018        ulk              d            a    kor
■0010006655712
■00520190129162104
■020    ▼a9788970656298▼g03180
■056    ▼a325.1▼a326.162▼24
■1001  ▼a최장순
■24510▼a기획자의  습관▼h[전자책]▼d최장순  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b홍익▼c2018▼f(교보문고▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■516    ▼aePUB
■520    ▼aGUCCI,  인천공항,  삼성전자,  LG전자,  서울시  캠페인의  브랜딩  전략을  맡은  크리에이티브  디렉터  최장순의  기획을  위한  특별한  습관을  정리한  『기획자의  습관』.  저자가  생활하고  공부하고  생각해온  작지만  반복적인  10가지의  필수  습관들이  기록되어  있다.  저자의  습관들과  그와  관련된  생생한  경험담,  창세기와  니체,  움베르트  에코,  맥도날드와  코카콜라의  광고  이야기까지  인문학  분야의  학술  담론들을  함께  만나볼  수  있다
■530    ▼a책자형태로  간행:  ISBN  9788970656298
■653    ▼a기획▼a브랜딩▼a마케팅
■7760  ▼t기획자의  습관▼z9788970656298
■85641▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=F00002110
■9500  ▼b\18,540

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