MARC

 008180307s2017        ulk              d            a    kor
■00120180307130833
■00520180517165457
■0411  ▼akor▼hjpn
■082    ▼a659.132▼223
■1001  ▼a가와카미  데쓰야
■24510▼a잘  팔리는  한  줄  카피▼h[전자책]▼b길거리  POP부터  TV광고까지  실전  카피  쓰기의  모든  것▼d가와카미  데쓰야  지음▼e이자영  옮김
■24619▼a?わる人は「1行」でツカむ
■256    ▼a전자  데이터
■260    ▼a서울▼b흐름출판▼b넥스트웨이브미디어▼c2017▼f(북큐브네트웍스▼g2017)
■300    ▼a전자책  1책▼b천연색
■500    ▼a원저자명:  川上徹也
■516    ▼aePUB
■520    ▼a시대가  변해도  마케터와  기획자가  고민하는  것이  있다.  바로  카피다.  잘  쓴  카피는  상품의  판매를  높여줄  뿐만  아니라  사람들의  인식과  가치관까지도  바꿔버린다.  그런데  카피를  잘  쓰기만  해서  과연  상품이  잘  팔릴까?  이  책에서는  그저  잘  쓰기만  한  카피가  아니라  반드시  팔릴  수  있는  한  줄에  대해  알아본다.
■530    ▼a책자형태로  간행:  ISBN  9788965962403
■653    ▼a카피라이팅▼a광고▼aPOP▼a카피
■7001  ▼a이자영
■7760  ▼t잘  팔리는  한  줄  카피▼z9788965962403
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=171202379
■90010▼a천상철야▼g川上徹也
■90010▼a가와카미  데츠야
■9500  ▼b\18720

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