MARC

 008180123s2018        ulk              d            a    kor
■0010006077870
■00520180223142128
■020    ▼a9791187440321(전자책)▼g15320
■020    ▼a9791187440314(종이책)▼g13320
■0411  ▼akor▼heng
■056    ▼a325.3▼24
■1001  ▼a돌란,  가브리엘
■24510▼a팩트보다  강력한  스토리텔링의  힘▼h[전자책]  ▼b평범한  리더는  팩트로  설득하고,  현명한  리더는  스토리로  마음을  움직인다▼d가브리엘  돌란▼e야미니  나이두  [공]지음  ▼e박미연  옮김
■24619▼aHooked▼bhow  leaders  connect,  engage  and  inspire  with  storytelling
■256    ▼a전자  데이터
■260    ▼a서울▼b트로이목마▼c2018▼f(교보문고▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■500    ▼a원저자명:  Gabrielle  Dolan,  Yamini  Naidu
■516    ▼aePUB
■520    ▼a이  책  《팩트보다  강력한  스토리텔링의  힘》은  바로  비즈니스에서  스토리텔링을  활용하는  방법에  관한  교과서  같은  책이다.  정확히  무엇이  비즈니스  스토리텔링인지,  일반적인  대화와  어떻게  다른지,  효과적으로  스토리텔링을  하기  위한  방법은  무엇인지,  어떻게  스토리텔링의  소재를  얻을  수  있는지,  나아가  어떻게  스토리텔링이  기업의  경영전략으로까지  확대  적용될  수  있는지에  대해  하나하나  안내하고  있다.  더불어  일상의  작은  소재에서  발견한  스토리로  팀원들의  마음을  움직여  성과를  높이는  방법,  회사의  중요  발표  자리에서  강력한  인상을  남길  수  있는  방법,  고객들의  마음을  사로잡아  판매를  높이는  방법,  곤란한  질문을  받았을  때  유연하고  재치  있게  스토리로  대답하는  방법,  모든  직원들에게  회사의  비전과  전략을  쉽고  명확하게  전달하는  방법  등  실용적이고  효과적인  팁으로  가득  차  있다.  약  40개에  달하는  실제  스토리  사례를  통해  독자들은  자신만의  스토리를  찾아  효과적으로  전달하는  방법을  마스터할  수  있다
■530    ▼a책자형태로  간행:  ISBN  9791187440314
■534    ▼p원본출판사항▼c서울  :  트로이목마,  2017▼z9791187440314
■653    ▼a스토리텔링▼a이야기▼a감성
■7001  ▼a나이두,  야미니
■7001  ▼aDolan,  Gabrielle
■7001  ▼aNaidu,  Yamini
■7001  ▼a박미연
■7760  ▼t팩트보다  강력한  스토리텔링의  힘▼z9791187440314
■85641▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=F00001573
■9500  ▼b\18,000

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