MARC

 008180202s2017        ulk              d            a    kor
■00120180202095555
■00520180320173944
■082    ▼a659.1▼221
■1001  ▼a신강균
■24510▼a4S  아이디어  발상론▼h[전자책]▼x4S  idea  thinking▼d신강균  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b한경사▼c2017▼f(북큐브네트웍스▼g2017)
■300    ▼a전자책  1책▼b천연색
■504    ▼a참고문헌:  p.  375-376
■516    ▼abPDF
■520    ▼a세계를  놀라게  한  광고  천편에  숨어  있는  아이디어  발상법  4가지  『4S  아이디어  발상론』.  10여  년간  소비자를  놀라게  한  광고  1000여  편을  분석하여  그  아이디어  발상의  접근법을  들여다본다.  그  과정에서  보편적인  아이디어  발상법에  의한  접근뿐  아니라  심리학적  이론에  적용한  논리적인  접근까지  포함하고  있다.
■530    ▼a책자형태로  간행:  ISBN  9788968440168
■653    ▼a광고▼a아이디어▼a4S▼a창의성▼a발상
■7760  ▼t4S  아이디어  발상론▼z9788968440168
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=171202948
■9500  ▼b\40000

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