MARC

 008160128s2016        ggk              d            a    kor
■0010005099044
■00520161107093926
■020    ▼a9788901206080(전자책)▼g05320
■020    ▼a9788901205953(종이책)▼g03320
■0411  ▼akor▼heng
■056    ▼a320.1▼24
■1001  ▼a탈러,  리처드▼d1945-
■24510▼a똑똑한  사람들의  멍청한  선택▼h[전자책]  ▼b결정적  1%,  사소하지만  치명적  허점을  공략하라▼d리처드  탈러  지음  ▼e박세연  옮김
■24619▼aMisbehaving▼b[the  making  of  behavioral  economics]
■256    ▼a전자  데이터
■260    ▼a파주▼b리더스북▼b웅진씽크빅▼c2016▼f(교보문고▼g2016)
■300    ▼a전자책  1책  ▼b천연색
■500    ▼a원저자명:  Richard  H.  Thaler
■516    ▼aePUB
■520    ▼a세계  최고의  행동  경제학자이자  《넛지》의  저자  리처드의  신작  『똑똑한  사람들의  멍청한  선택』.  쿠폰과  세일  광고  앞에서  변심하고,  이성과  합리주의라는  계산기를  두드려놓고도  결정의  순간  뜻밖의  선택을  하게  되는  이유는  무엇일까?  저자는  경제학자  입장에서  ‘잘못된  행동’을  하는  사람들을  도저히  납득할  수가  없었다고  말한다.  그래서  어느  날부터  자신을  혼란에  빠뜨린  ‘잘못된  행동  리스트’를  만들고,  이콘(Econ)을  바탕으로  한  전통  경제모형으로는  도저히  설명할  수  없는  인간들의  비이성적  행동을  탐구하기에  이르렀다는  것!
■530    ▼a책자형태로  간행:  ISBN  9788901205953
■653    ▼a경제학▼a행동경제학
■7001  ▼aThaler,  Richard  H.▼d1945-
■7001  ▼a박세연
■7760  ▼t똑똑한  사람들의  멍청한  선택▼z9788901205953
■85641▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=F00001275
■9500  ▼b\30,000

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