자료유형  

 단행본

ISBN  

9781592537266

UDC  

659.126

DDC  

741.6 M655b-23

청구기호  

741.6 M655b

저자명  

edited by Debbie Millman

서명/저자  

Brand Bible : The Complete Guide to Building, Designing, and Sustaining Brands / edited by Debbie Millman

발행사항  

Beverly, Mass : Rockport, 2012

형태사항  

312p. : 삽도 ; 25cm

가격  

＄45.00

Control Number  

gtec:36307

책소개  

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. Youll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.