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Boxed and Labelled Two! : New Approaches to Packaging Design
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Boxed and Labelled Two! : New Approaches to Packaging Design
상세정보
- 자료유형
- 단행본
- ISBN
- 9783899553789
- UDC
- 7.012
- DDC
- 745.2 E33b-23
- 청구기호
- 745.2 E33b
- 서명/저자
- Boxed and Labelled Two! : New Approaches to Packaging Design / [edited by]Robert Klanten, Sven Ehmann
- 발행사항
- Berlin : Gestalten, 2011
- 형태사항
- 217p. : 삽도 ; 29cm
- Control Number
- gtec:36288
- 책소개
-
The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed.
MARC
008130726s2011 gw a 000 eng■020 ▼a9783899553789
■0801 ▼a7.012
■082 ▼a745.2▼bE33b▼223
■090 ▼a745.2▼bE33b
■1001 ▼a[edited by]Robert Klanten, Sven Ehmann
■24510▼aBoxed and Labelled Two!▼b New Approaches to Packaging Design▼d[edited by]Robert Klanten, Sven Ehmann
■260 ▼aBerlin▼bGestalten▼c2011
■300 ▼a217p.▼b삽도▼c29cm
