MARC

 008120901s2009        ulka                    000      kor
■020    ▼a9788945010520
■0801  ▼a658.8
■082    ▼a658.8▼bK29ㅁ▼223
■090    ▼a658.8▼bK29ㅁ
■1001  ▼aPhilip  Kotler,  Kelvin  Lane  Keller  지음
■24510▼a마케팅  관리론▼dPhilip  Kotler,  Kelvin  Lane  Keller  지음▼e윤훈현  옮김
■260    ▼a서울▼bPrentice  Hall▼c2009
■300    ▼a976p.▼b삽도▼c29cm
■505    ▼aPart  1  마케팅  관리의  이해▼c42▼aChapter  1  21세기  마케팅▼c43▼aChapter  2  마케팅  전략과  계획  수립▼c81▼aPart  2  마케팅  통찰력  확보▼c122▼aChapter3  정부수집  및  환경조사▼c123▼aChapter4  마케팅  조사와  수요  예측▼c155▼aPart  3  고객과의  연결▼c194▼aChapter5  고객가치,  고객만족  및  고객충성심  창조▼c195▼aChapter6  소비자  시장  분석▼c237▼aChapter7  기업(산업재)시장  분석▼c27900▼aChapter8  세분시장의  확인·규명  및  표적시장  선정(표적화)▼c31511▼aPart5  강력한  상표  구축▼c35222▼aChapter12  제품전략수집▼c46533▼aChapter13  서비스  설계와  관리▼c50344▼aChapter14  가격결정  전략과  프로그램  수립▼c54555▼aPart  6  가치  전달▼c59266▼aChapter15  통합적  마케팅  경로의  설계와  관리▼c59377▼aChapter16  소매업,  도매업  및  로지스틱스  관리▼c63788▼aPart  7  가치  커뮤니케이션▼c67699▼aChapter17  통합적  마케팅  커뮤니케이션  설계와  관리▼c59300▼aChapter  18  대량  커뮤니케이션  관리:  광고,  판매촉진,  행사와  경험  및  공중관계▼c71511▼aChapter19  인적  커뮤니케이션  관리:  직접  및  상호작용적  마케팅,  구전  및  인적판매▼c76522▼aPart  8  성공적인  장기  성장  창조▼c81433▼aChapter20  새로운  시장제공물  도입▼c81544▼aChapter21  세계시장의  개발·개척▼c86355▼aChapter22  장기적인  복합적  마케팅  조직관리▼c90366
■9500  ▼c36,000

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