MARC

 008120829s2012        ulka                    000      kor
■020    ▼a9788935209262
■0801  ▼a658(01)
■082    ▼a658▼b애24i▼223
■090    ▼a658▼b애24i
■1001  ▼a애덤  라신스키  지음
■24510▼aInside  Apple▼b비밀제국  애플을  파헤치다▼d애덤  라신스키  지음▼e임정욱  옮김
■260    ▼a서울▼b청림출판▼c2012
■300    ▼a303p.▼b삽도▼c24cm
■505    ▼a1장  스티브  잡스를  넘어서▼c23▼a모든  길은  잡스에게로  통한다▼c23▼a애플은  어떻게  운영되는가▼c28▼a잡스의  패러독스▼c33▼a기사회생▼c40▼a생산적인  자아도취자▼c44▼a"잡스라면  어떻게  했을까?"▼c53▼a2장  비밀주의▼a출입금지구역▼c61▼a무서운  정적▼c6400▼a보호막  안의  사람들▼c7011▼a조직도가  없느  ㄴ회사▼c7322▼a애플에서  일한다는것▼c7733▼a3장  집중력44▼a디테일에  집착하는  회사▼c8555▼a디자인  철학과  수직적  통합▼c9166▼a훌륭한  아이디어에  '아니오'를  외친다▼c9677▼a4장  영원한  신생회사88▼a직접책임자▼c10799▼a작은  회사처럼  민첩하게▼c11400▼a애플의  가치관▼c11711▼a"그래도  난  아직  애플에서  일해"▼c12022▼a'톱  100'  모임▼c12533▼a5장  애플을  움직이는  사람들44▼a잡스가  떠난  뒤▼c13555▼a'미스터  배공피스'  팀  쿡▼c14066▼a수석  디자이너  조너선  아이브▼c15077▼a아이폰  개발자  스콧  포스톨▼c15588▼a그  외의  임원들▼c15999▼a이사회  정예  맴버들▼c16200▼a6장  고유한  메시지  전달하기11▼a단순함,  간결함,  집요함▼c16922▼a스토리텔링과  교육  효과▼c17433▼a예술공연  키노트  발표▼c18044▼aSimplify,  Simplify,  Simplify▼c18355▼a'당신에겐  알려줄  수  없다'  전략▼c18966▼a학자들이  연구학  힘든  직업▼c19877▼a7장  친구와  경쟁자  다루는  법88▼a'i'  의  의미▼c20399▼a파트너십이란  없다▼c20700▼a삼성전자를  대하는  자세▼c21021▼a호텔  서비스에서  영감을  얻다▼c21612▼a애플을  사랑하는  사람들▼c22233▼a8장  포스트  잡스  시대44▼a어떻게  잡스  정신을  이어갈  것인가▼c22755▼a변화의  바람▼c23466▼a수학  지향  구글,  디자인  지향  애플▼c23977▼a규모의  한계▼c24588▼a9장  애플의  방식은  모방  가능한가99▼a애플  방식이  과연  통할가▼c25500▼a모방자들▼c26111▼a애플  연구하기▼c26622▼a모방자들이  빠지기  쉬운  함정▼c26933▼a10장  지금  애플에서  일어나고  있는  일들44▼a쿡의  데뷔▼c27355▼a맥으로  비즈니스  하는  시대▼c28066▼a애플의  성장은  계속될까▼c28577▼a호박벌의비상▼c29388
■9500  ▼c15,000

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