MARC

 008120822s2012        ulka                    000      kor
■020    ▼a9788997484010
■0801  ▼a82.081
■082    ▼a808.4▼b쇼15ㅈ▼223
■090    ▼a808.4▼b쇼15ㅈ
■1001  ▼a이토쿠  쇼고  지음
■24510▼a좋은  기획서  나쁜  기획서▼d이토쿠  쇼고  지음▼e성백희  옮김
■260    ▼a서울▼b전나무숲▼c2012
■300    ▼a237p.▼b삽도▼c22cm
■505    ▼a들어가는말_기획서는  '작품'이고  '상품'이며  '나'이다▼c04▼aPart  1  기획  입안을  위한  상황  관찰  &  발상법▼a기획입안  01_  마음을  비워라▼c16▼a기획입안  02_  개선의  여지를  찾아라▼c18▼a기획입안  03_  '상황  발상'으로  앞서  가라▼c20▼a기획입안  04_  자신의  눈과  귀로  현황을  냉정히  파악하라▼c23▼a기획과  아이디어의  차이점▼c29▼a기획입안  05_  휘갈겨  쓴  메모  속에  대박  아이템이  숨어  있다▼c30▼a기획입안  06_  정보  정리로  기획의  방향을  잡아라▼c33▼a기획입안  07_  포스트잇을  활용해  스토리를  만들어라▼c4000▼a기획입안  08_  광고장이들은  어떻게  발상하는가?▼c4411▼a기획입안  09_  발상의  필살기  6가지▼c5122▼a기획입안  10_  브레인스토밍으로  동료와  아이디어를  모아라▼c6333▼a발상이란  발효시키는  것▼c6944▼a기획입안  11_  기획서는  곧  자기  자신이다▼c7055▼a기획입안  12_  기획  승인자의  판단  기준을  미리  파악하라▼c7366▼a프레젠테이션과  기획서▼c7577▼aPart  2  나를  돋보이게  할  효과적인  기획서  작성법88▼a작성법  01_  기획을  이뢰한  목적과  여건을  확인한다▼c7899▼a작성법  02_  기획의  큰  흐름을  3단계로  잡아나간다▼c8100▼a작성법  03_  기획  입안의  6단계▼c8411▼a작성법  04_  논리적인  흐름을  만든다▼c9022▼a작성법  05_  기획서의  첫인상,  '머리말'  쓰기▼c9333▼a작성법  06_  기획서의  골격,  '차례'  만들기▼c9644▼a작성법  07_  '기획  배경'  설명하기▼c9855▼a작성법  08_  '기획  목적'  밝히기▼c10066▼a작성법  09_  가설의  출발점,  '현황  분석'  하기▼c10377▼a작성법  10_  조사  설계하기▼c10988▼a작성법  11_  가설  설정하기▼c11499▼a작성법  12_  가설  검증하기▼c12100▼a작성법  13_  가설을  기획으로  발전시킨다▼c12411▼a읽는  사람을  설득해야  하는  서류,  기획서▼c12822▼a작성법  14_  성과  예측하기▼c12933▼a작성법  15_  예비  일정을  포함해  실행  일정  잡기▼c13244▼a작성법  16_  예산  책정,  비용  절감보다는  성과  극대화에  초점을  맞춘다▼c13555▼aPart  3  기획서가  잘  안  써질  때  꼭  봐야  할  힌트들66▼a작성힌트  01_  처음  마음을  떠올려라▼c14077▼a작성힌트  02_  기획서의  역할을  되새겨라▼c14288▼a작성힌트  03_  내용의  분량과  용지  방향▼c14699▼a작성힌트  04_  채택되는  기획서의  4가지  포인트▼c15000▼a작성힌트  05_  개그맨의  화법으로  작성하라▼c15211▼a작성힌트  06_  문장은  짧고  명확하게  쓴다▼c15522▼a작성힌트  07_  불필요한  건  버릴  줄  알아야  한다▼c16033▼a작성힌트  08_  페이지  디자인은  심플하게▼c16544▼a작성힌트  09_  논리적인  흐름은  차트로  표현하라▼c16855▼a작성힌트  10_  시각적  이미지를  사용해  읽기도  좋고,  보기도  좋게  만든다▼c17166▼a작성힌트  11_  저절로  읽고  싶어지는  표지  레이아웃▼c17677▼a작성힌트  12_  작성  후에  꼭  확인할  것들▼c17988▼a별첨  자료는  마지막에  모아서  첨부한다▼c18599▼aPart  4  누구나  응용해  쓸  수  있는  기획서  사례  모음00▼aSample  01_  사외용  상품기획서▼c18811▼aSample  02_  사외용  프로모션  기획서▼c19022▼aSample  03_  사외용  마케팅  전략  기획서▼c19233▼aSample  04_  사외용  광고  재검토  기획서▼c19444▼aSample  05_  사외용  1년  사업  기획서▼c19655▼aSample  06_  사내용  교육연수  기획서▼c19866▼aSample  07_  사외용  신규수요  개척  기획서▼c20077▼aSample  08_  사내용  프로모션  기획서▼c20288▼aSample  09_  사내용  판촉  기획서▼c20499▼aSample  10_  사내용  마케팅  지원  제안서▼c20600▼aSample  11_  사내용  상품명  변경  제안서▼c20811▼aSample  12_  사내용  웹사이트  개정  제안서▼c21022▼aSample  13_  사내용  회의체  신설  제안서▼c21433▼aSample  14_  사내용  유학제도  창설  제안서▼c21444▼aSample  15_  사내용  인사평가제도  제안서▼c21655▼aSample  16_  사내용  사내이벤트  개최  제안서▼c21866▼aSample  17_  사내용  신규사업  기획서▼c22077▼aSample  18_  사외용  마케팅  전략  기획서▼c22488▼a제출서  쓰는  법▼c23199▼aSample  19_  사외용  커뮤니케이션  전략  기획서▼c23200
■9500  ▼c13,000

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