What would you do or make if you had an unlimited budget, a visionary client, and complete control? We all dream of high-paying, high-profile jobs and crave for more creativity in our work. Lust is a peek into what is possible when designers are allowed to pursue this dream.

Lust is a documentary of unrealized projects and a traveling report of creativity from around the world; a handmade sketchbook zig-zagging across six continents, gathering steam and collecting documents. In it are designers, dreams, and a peek into their processes.


James Victore is a self-taught, independent artist and designer. Design clients include Moet & Chandon, Aveda, Apple, Fuse TV, TIME Magazine, Yohji Yamamoto, Yamaha, The New York Times, and The School of Visual Arts. Victore’s designs are in the permanent collections of the Palais du Louvre, Paris, the Library of Congress, Washington, DC, the Design Museum in Zurich, the Stedelijk Museum, Amsterdam, and, most recently, the MOMA in New York City where his work will be exhibited until 2010. He teaches graphic design at the School of Visual Arts in New York City. He lives, loves, and works in Brooklyn, NY.