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Enhancing Fan Participation in Social Media Based Virtual Brand Communities : The Case of Like, Comment, and Share Activities
Enhancing Fan Participation in Social Media Based Virtual Brand Communities : The Case of Like, Comment, and Share Activities
상세정보
- 자료유형
- 기사
- ISSN
- 22885404
- 서명/저자
- Enhancing Fan Participation in Social Media Based Virtual Brand Communities : The Case of Like, Comment, and Share Activities / Liguo Lou,Joon Koh
- 형태사항
- pp. 54
- 기타저자
- Liguo Lou,Joon Koh
- 모체레코드
- 모체정보확인
- Control Number
- gtec:327221
MARC
008170915s2017 a a kor■022 ▼a22885404
■245 ▼aEnhancing Fan Participation in Social Media Based Virtual Brand Communities : The Case of Like, Comment, and Share Activities▼dLiguo Lou,Joon Koh
■300 ▼app. 54
■7001 ▼aLiguo Lou,Joon Koh
■773 ▼tAsia Pacific Journal of Information Systems▼g제27권 제1호▼d2017, 03
■SIS ▼aKS034070▼b63248▼h3▼sG
