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Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus
Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus
상세정보
- 자료유형
- 기사
- ISSN
- 22885404
- 서명/저자
- Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus / Yuhao Li,Kanliang Wang
- 형태사항
- pp. 719
- 모체레코드
- 모체정보확인
- Control Number
- gtec:327171
MARC
008170915s2015 a a kor■022 ▼a22885404
■245 ▼aMarketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus▼dYuhao Li,Kanliang Wang
■300 ▼app. 719
■7001 ▼aYuhao Li,Kanliang Wang
■773 ▼tAsia Pacific Journal of Information Systems▼g제25권 제4호▼d2015, 12
■SIS ▼aKS031714▼b63248▼h3▼sG
