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The Impact of Consumer Evaluation on the Cause-Related Marketing
The Impact of Consumer Evaluation on the Cause-Related Marketing
Detailed Information
- Material Type
- 기사
- Title/Author
- The Impact of Consumer Evaluation on the Cause-Related Marketing / Chia-Lin Lee
- Material Info
- pp. 1
- Added Entry-Personal Name
- Chia-Lin Lee
- Host Item Entry
- Asia Marketing Journal : v.19 n.1 2017, 04
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326974
MARC
008170915s2017 a a kor■245 ▼aThe Impact of Consumer Evaluation on the Cause-Related Marketing▼dChia-Lin Lee
■300 ▼app. 1
■7001 ▼aChia-Lin Lee
■773 ▼tAsia Marketing Journal▼gv.19 n.1▼d2017, 04
■SIS ▼aKS034336▼b63311▼h3▼sG
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