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The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Detailed Information
- Material Type
- 기사
- Title/Author
- The Impact of Product Involvement on Reciprocal Effect in Co-branding / Chia-Lin Lee
- Material Info
- pp. 19
- Added Entry-Personal Name
- Chia-Lin Lee
- Host Item Entry
- Asia Marketing Journal : v.18 n.3 2016, 10
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326945
MARC
008170915s2016 a a kor■245 ▼aThe Impact of Product Involvement on Reciprocal Effect in Co-branding▼dChia-Lin Lee
■300 ▼app. 19
■7001 ▼aChia-Lin Lee
■773 ▼tAsia Marketing Journal▼gv.18 n.3▼d2016, 10
■SIS ▼aKS033856▼b63311▼h3▼sG
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