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The Impact of Patent Infringement Litigation on Customer-Based Brand Equity
The Impact of Patent Infringement Litigation on Customer-Based Brand Equity
Detailed Information
- 자료유형
- 기사
- 서명/저자
- The Impact of Patent Infringement Litigation on Customer-Based Brand Equity / Ju Pin Chou,Jeonpyo Noh,Jiyeon Choi
- 형태사항
- pp. 55
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326937
MARC
008170915s2016 a a kor■245 ▼aThe Impact of Patent Infringement Litigation on Customer-Based Brand Equity▼dJu Pin Chou,Jeonpyo Noh,Jiyeon Choi
■300 ▼app. 55
■7001 ▼aJu Pin Chou,Jeonpyo Noh,Jiyeon Choi
■773 ▼tAsia Marketing Journal▼gv.18 n.1▼d2016, 04
■SIS ▼aKS033154▼b63311▼h3▼sG
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