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A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Detailed Information
- Material Type
- 기사
- Title/Author
- A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee
- Material Info
- pp. 105
- Added Entry-Personal Name
- Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee
- Host Item Entry
- Asia Marketing Journal : v.17 n.4 2016, 01
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326933
MARC
008170915s2016 a a kor■245 ▼aA Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility▼dChungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee
■300 ▼app. 105
■7001 ▼aChungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee
■773 ▼tAsia Marketing Journal▼gv.17 n.4▼d2016, 01
■SIS ▼aKS033153▼b63311▼h3▼sG
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