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The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
상세정보
- 자료유형
- 기사
- 서명/저자
- The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers / Suhhyue Lee
- 형태사항
- pp. 73
- 기타저자
- Suhhyue Lee
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326923
MARC
008170915s2015 a a kor■245 ▼aThe Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers▼dSuhhyue Lee
■300 ▼app. 73
■7001 ▼aSuhhyue Lee
■773 ▼tAsia Marketing Journal▼gv.17 n.3▼d2015, 10
■SIS ▼aKS031682▼b63311▼h3▼sG
