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The Antecedents and Consequences of Effective Brand Positioning
The Antecedents and Consequences of Effective Brand Positioning
Detailed Information
- Material Type
- 기사
- Title/Author
- The Antecedents and Consequences of Effective Brand Positioning / Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,Stephen J. Newell
- Material Info
- pp. 33
- Added Entry-Personal Name
- Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,Stephen J. Newell
- Host Item Entry
- Asia Marketing Journal : v.17 n.3 2015, 10
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326917
MARC
008170915s2015 a a kor■245 ▼aThe Antecedents and Consequences of Effective Brand Positioning▼dChangju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,Stephen J. Newell
■300 ▼app. 33
■7001 ▼aChangju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,Stephen J. Newell
■773 ▼tAsia Marketing Journal▼gv.17 n.3▼d2015, 10
■SIS ▼aKS031682▼b63311▼h3▼sG
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