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Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Detailed Information
- 자료유형
- 기사
- 서명/저자
- Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments / Ryosuke Takeuchi
- 형태사항
- pp. 1
- 기타저자
- Ryosuke Takeuchi
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326892
MARC
008170915s2015 a a kor■245 ▼aAdvertising Distinctiveness and Consumer Memory in Competitive Ad Environments▼dRyosuke Takeuchi
■300 ▼app. 1
■7001 ▼aRyosuke Takeuchi
■773 ▼tAsia Marketing Journal▼gv.17 n.2▼d2015, 07
■SIS ▼aKS031681▼b63311▼h3▼sG
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