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The Contingent Effect of Marketing Alliances on Firm Profitability
The Contingent Effect of Marketing Alliances on Firm Profitability
Detailed Information
- 자료유형
- 기사
- 서명/저자
- The Contingent Effect of Marketing Alliances on Firm Profitability / Jongkuk Lee
- 형태사항
- pp. 19
- 기타저자
- Jongkuk Lee
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326865
MARC
008170915s2015 a a kor■245 ▼aThe Contingent Effect of Marketing Alliances on Firm Profitability▼dJongkuk Lee
■300 ▼app. 19
■7001 ▼aJongkuk Lee
■773 ▼tAsia Marketing Journal▼gv.16 n.4▼d2015, 01
■SIS ▼aKS030058▼b63311▼h3▼sG
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