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The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
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- The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue / Insuk Hwang,Hwa-Kyung Kim
- 형태사항
- pp. 1
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326864
MARC
008170915s2015 a a kor■245 ▼aThe Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue▼dInsuk Hwang,Hwa-Kyung Kim
■300 ▼app. 1
■7001 ▼aInsuk Hwang,Hwa-Kyung Kim
■773 ▼tAsia Marketing Journal▼gv.16 n.4▼d2015, 01
■SIS ▼aKS030058▼b63311▼h3▼sG
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