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The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
Detailed Information
- Material Type
- 기사
- Title/Author
- The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms / Hee Tae Lee,Byung Do Kim
- Material Info
- pp. 169
- Added Entry-Personal Name
- Hee Tae Lee,Byung Do Kim
- Host Item Entry
- Asia Marketing Journal : v.16 n.2 2014, 07
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326847
MARC
008170915s2014 a a kor■245 ▼aThe Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms▼dHee Tae Lee,Byung Do Kim
■300 ▼app. 169
■7001 ▼aHee Tae Lee,Byung Do Kim
■773 ▼tAsia Marketing Journal▼gv.16 n.2▼d2014, 07
■SIS ▼aKS029226▼b63311▼h3▼sG
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