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The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction
The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction
상세정보
- 자료유형
- 기사
- ISSN
- 02767783
- 서명/저자
- The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction / Liu, Qianqian Ben ; Karahanna, Elena
- 형태사항
- pp. 427
- 기타저자
- Liu, Qianqian Ben
- 기타저자
- Karahanna, Elena
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326637
MARC
008170914s2017 us a a eng■022 ▼a02767783
■245 ▼aThe Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction▼dLiu, Qianqian Ben▼eKarahanna, Elena
■300 ▼app. 427
■7001 ▼aLiu, Qianqian Ben
■7001 ▼aKarahanna, Elena
■773 ▼tMIS Quarterly▼gVolume 41 Issue 2▼d2017, 06
■SIS ▼aKS034364▼b292416▼h3▼sG
