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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Detailed Information
- 자료유형
- 기사
- ISSN
- 02767783
- 서명/저자
- Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation / Saboo, Alok R. ; Kumar, V. ; Park, Insu
- 형태사항
- pp. 911
- 기타저자
- Saboo, Alok R.
- 기타저자
- Kumar, V.
- 기타저자
- Park, Insu
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326587
MARC
008170914s2016 us a a eng■022 ▼a02767783
■245 ▼aUsing Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation▼dSaboo, Alok R.▼eKumar, V.▼ePark, Insu
■300 ▼app. 911
■7001 ▼aSaboo, Alok R.
■7001 ▼aKumar, V.
■7001 ▼aPark, Insu
■773 ▼tMIS Quarterly▼gVolume 40 Issue 4▼d2016, 12
■SIS ▼aKS033360▼b292416▼h3▼sG
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