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Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Detailed Information
- 자료유형
- 기사
- ISSN
- 02767783
- 서명/저자
- Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior / Ghose, Anindya ; Todri-Adamopoulos, Vilma
- 형태사항
- pp. 889
- 기타저자
- Ghose, Anindya
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326583
MARC
008170914s2016 us a a eng■022 ▼a02767783
■245 ▼aToward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior▼dGhose, Anindya▼eTodri-Adamopoulos, Vilma
■300 ▼app. 889
■7001 ▼aGhose, Anindya
■7001 ▼aTodri-Adamopoulos, Vilma
■773 ▼tMIS Quarterly▼gVolume 40 Issue 4▼d2016, 12
■SIS ▼aKS033360▼b292416▼h3▼sG
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