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Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth
Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth
상세정보
- 자료유형
- 기사
- ISSN
- 10477047
- 서명/저자
- Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth / Yin, Dezhi ; Mitra, Sabyasachi ; Zhang, Han
- 형태사항
- pp. 131
- 기타저자
- Yin, Dezhi
- 기타저자
- Mitra, Sabyasachi
- 기타저자
- Zhang, Han
- 모체레코드
- 모체정보확인
- Control Number
- gtec:324920
MARC
008170914s2016 a a eng■022 ▼a10477047
■245 ▼aResearch Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth▼dYin, Dezhi▼eMitra, Sabyasachi▼eZhang, Han
■300 ▼app. 131
■7001 ▼aYin, Dezhi
■7001 ▼aMitra, Sabyasachi
■7001 ▼aZhang, Han
■773 ▼tInformation Systems Research=ISR▼gv.27 n.1▼d2016, 03
■SIS ▼aKS032586▼b63309▼h3▼sG
