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Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth
Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investi...
Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

Detailed Information

자료유형  
 기사
ISSN  
10477047
서명/저자  
Research Note: When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth / Yin, Dezhi ; Mitra, Sabyasachi ; Zhang, Han
형태사항  
pp. 131
기타저자  
Yin, Dezhi
기타저자  
Mitra, Sabyasachi
기타저자  
Zhang, Han
기본자료저록  
Information Systems Research=ISR : v.27 n.1 2016, 03
모체레코드  
모체정보확인
Control Number  
gtec:324920

MARC

 008170914s2016              a    a                          eng
■022    ▼a10477047
■245    ▼aResearch  Note:  When  Do  Consumers  Value  Positive  vs.  Negative  Reviews?  An  Empirical  Investigation  of  Confirmation  Bias  in  Online  Word  of  Mouth▼dYin,  Dezhi▼eMitra,  Sabyasachi▼eZhang,  Han
■300    ▼app.  131
■7001  ▼aYin,  Dezhi
■7001  ▼aMitra,  Sabyasachi
■7001  ▼aZhang,  Han
■773    ▼tInformation  Systems  Research=ISR▼gv.27  n.1▼d2016,  03
■SIS    ▼aKS032586▼b63309▼h3▼sG

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