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Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market
Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market
Detailed Information
- 자료유형
- 기사
- ISSN
- 10477047
- 서명/저자
- Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market / Xu, X. ; Thong, J.Y.L. ; Venkatesh, V.
- 형태사항
- pp. 710
- 기타저자
- Xu, X.
- 기타저자
- Thong, J.Y.L.
- 기타저자
- Venkatesh, V.
- 모체레코드
- 모체정보확인
- Control Number
- gtec:324829
MARC
008170914s2014 a a eng■022 ▼a10477047
■245 ▼aEffects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market▼dXu, X.▼eThong, J.Y.L.▼eVenkatesh, V.
■300 ▼app. 710
■7001 ▼aXu, X.
■7001 ▼aThong, J.Y.L.
■7001 ▼aVenkatesh, V.
■773 ▼tInformation Systems Research=ISR▼gv.25 n.4▼d2014, 12
■SIS ▼aKS029993▼b63309▼h3▼sG
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