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The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
상세정보
- 자료유형
- 기사
- ISSN
- 10477047
- 서명/저자
- The Effect of Customers Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation / Rishika, R. ; Kumar, A. ; Janakiraman, R.
- 형태사항
- pp. 108
- 기타저자
- Rishika, R.
- 기타저자
- Kumar, A.
- 기타저자
- Janakiraman, R.
- 모체레코드
- 모체정보확인
- Control Number
- gtec:324776
MARC
008170914s2013 a a eng■022 ▼a10477047
■245 ▼aThe Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation▼dRishika, R.▼eKumar, A.▼eJanakiraman, R.
■300 ▼app. 108
■7001 ▼aRishika, R.
■7001 ▼aKumar, A.
■7001 ▼aJanakiraman, R.
■773 ▼tInformation Systems Research=ISR▼gv.24 n.1▼d2013, 03
■SIS ▼aKS027455▼b63309▼h3▼sG
