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Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Detailed Information
- 자료유형
- 기사
- ISSN
- 10477047
- 서명/저자
- Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content / Goh, K.-Y. ; Heng, C.-S. ; Lin, Z.
- 형태사항
- pp. 88
- 기타저자
- Goh, K.-Y.
- 기타저자
- Heng, C.-S.
- 기타저자
- Lin, Z.
- 모체레코드
- 모체정보확인
- Control Number
- gtec:324774
MARC
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■245 ▼aSocial Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content▼dGoh, K.-Y.▼eHeng, C.-S.▼eLin, Z.
■300 ▼app. 88
■7001 ▼aGoh, K.-Y.
■7001 ▼aHeng, C.-S.
■7001 ▼aLin, Z.
■773 ▼tInformation Systems Research=ISR▼gv.24 n.1▼d2013, 03
■SIS ▼aKS027455▼b63309▼h3▼sG
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